Miami home


Selling Your Home

When it comes time to sell your Miami home or condo, you need a real estate professional with local market knowledge and vast experience to get you the best value for your property in the timeframe that meets your needs.

The balanced combination of professionalism, experience and a modern marketing approach will make all the difference.

Our goal is to ensure that you have a stress-free experience by providing constant communication an explanations every step of the way.

Schedule a meeting today to learn how we can help sell your home or condo at the best price, with the least hassle.

Our Marketing Approach

We understand the need to sell your home can arise from any number of life experiences and they all impact how your home is sold. Whether downsizing your family home after your kids go off to college or you have growing your family to relocating for a great job opportunity. A good real estate professional understands the nuances needed to tailor the selling process to meet your specific needs.

With years of experience assisting homeowners sell their homes and condos, we have developed a solid marketing plan with innovative techniques to bring qualified and motivated buyers to your property and ensure a smooth transaction from start to finish.



High-Resolution Photography

Our marketing plan revolves around professional photography, showing your home in the best light possible. This ensures that potential buyers get a great first impression that will help them fall in love with your home.

Drone Videos & 3D Virtual Tours

To connect with consumers in a fast-paced digital world and set your property apart we use video marketing. Videos and 3D virtual tours are an important tool for buyers to preview properties online. In addition, the videos will also get increased exposure to a more diverse audience via distribution channels such as Instagram, Facebook, LinkedIn, Youtube, Vimeo and other industry networks.

National & International Network Distribution

In addition listing your property in the MLS, your property listing is automatically syndicated to other major websites such as Zillow, Trulia,, Redfin and our international affiliates around the world.



Social Media Marketing and Email Blasts

To get the maximum exposure for your home, we employ social media to strategically advertise your home during all stages of the selling process. Coming Soon, Just Listed, and Open House posts help to build a “buzz” around your property. Before your home is even listed we’ll launch a social media marketing campaign and email property blast to get potential buyers excited about your home.

Local and International Email Marketing & Open House Campaigns

We leverage our extensive list of contacts to send calculated email blasts to promote Just Listed, Broker’s Open Houses and Open Houses. Our email blasts includes our pool of qualified buyers, visitors to our website, other companies’ top producing real estate professionals, FIR Real Estate associates and our international partners.

Industry-Leading IDX Search Technology for Buyers

We’ve developed this website with the latest IDX MLS technologies for better search functionalities and the most complete “Specialty Search Categories” in the market. Buyers searching for properties in our website have advanced features not found on other local or national real estate website portals.



Magazines and Property Brochures

Select properties with a unique profile are advertised on local, national and international publications to reach qualified buyers.

Strategic Direct Mail Campaigns

To ensure maximum exposure for select properties, we create direct-mail campaigns targeting select households and businesses owners.

Property Signage

Although many homebuyers start their home search online, “for sale” signs are still a popular form of advertising. Particularly for local commuters that are interested in moving to your neighborhood. Our hanging sign is installed at single family residences to attract local prospects.

Typical Sales Process

When you are working with a specialist in the area, you have the upper hand during the entire selling process. This local knowledge will provide you with trustworthy insights into pricing trends for properties, the current market, and to make certain your representation during the negotiation stage is both solid and reliable.

There are several different factors you should consider before deciding how much to ask for your home. This includes the general condition of your home, any major upgrades or renovations necessary, and how much inventory is currently on the market at the time.

A precise balancing act is necessary to ensure the correct listing price for your home. If the price is too high, your home can remain on the market for months, years, or simply not sell. If the price is too low, you may be missing out on the opportunity for a lucrative outcome.

In order to maximize the number of potentially interested buyers, offers and showings, a wide variety of advertising must be used in a coordinated manner. Experienced listing agents will have a lot of options to maximize the exposure of your home.

It is critical you keep your schedule as flexible as you can during this time. Yes, your comfort and privacy are both important. Despite this, not all buyers are able to be flexible regarding when showing your home is convenient for your needs.

You do not want to lose a potential buyer due to inflexibility. It is just as important to ensure your home is de-cluttered and clean to make certain it is ready to show during any reasonable period of time.

Once you have received an offer, there are four choices. You can accept the offer exactly as written. This means you are ratifying the offer, or are in a contract for selling your property. You can make a counteroffer by negotiating any terms including the purchase price, contingency periods and the escrow length. A back-up position can be offered if another offer has already been accepted. The buyer is then able to ratify their offer if your first offers falls through or cancels. Your final option is rejecting the offer.

When you have accepted the offer and have been provided with an executed contract, the inspection and escrow phase begins. This is when the deposit of the buyer is placed in an escrow account, all disclosures and documents including the sale contract are analyzed, and the buyer has shown good-faith.

During this time your home is removed from the market, and the buyer is expected to purchase your home as long as no serious issues with your property are discovered when due diligence is performed by the buyer during inspections.

During this stage, you need to be completely moved out of your home. Everything needs to be thoroughly cleaned, with all repairs you have agreed to complete. Your home needs to be maintained until the final-walk through of your property is complete. This includes your landscaping, pool maintenance and leaving your utilities on. A smooth final walk-through means there should not be any delay regarding your closing.

The final walk-through is the last chance the buyer has to examine your home prior to taking possession. The scheduling should be between 24 and 48 hours before closing, or as close as possible. The walk-through ensures the buyer there have been no changes to the condition of your home since the last visit. This is also a confirmation all repairs have been done, and you did not cause any damage when you moved out.

The last step in any real estate transaction is the closing. On this date, you will sign over your deed to the new owner. Ownership is officially transferred, and the buyer receives the keys to the home. The balance is paid in full by either the bank or the buyer including title search services, mortgage and homeowner’s insurance, prorated property taxes, title insurance, and when applicable, condo or HOA fees. During your closing, the buyer will pay the closing costs which vary per transaction.

As we get to know each other, you will know that referrals from great clients like you are a key part of my business. By the time we get to this stage, I will do everything possible to make sure you have a smooth and successful transaction and have earned your trust to recommend me to your friends and family looking to buy or sell a property in Miami.


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If you’re passionate about white glove treatment throughout one of the most important financial experiences of your life - call us. We look forward to collaborating with you in achieving your goal.

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